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Northwestern’s chapter of Campus Crusade for Christ, an evangelical Christian organization otherwise known as Cru, has an edgy new campaign.
It’s called “I Agree with Markwell” and consists of the following: students wearing bright orange shirts that say “I Agree with Markwell,” covering the campus with chalk writing and posters that say “I Agree with Markwell,” and making videos in which they explain why they agree with Markwell.
Who’s Markwell? He’s a senior here at Northwestern who was asked by Cru to be the face, so to speak, of this campaign. His first name is Matthew.
The purpose of the campaign is ostensibly to convince people that, like Markwell, they too can have a personal relationship with Jesus Christ. And the way to do this is by placing this quizzical phrase all over campus so that people will be compelled to look it up and find out what it’s all about.
Once they find themselves on the campaign’s website, they’ll learn ...read more