Trade shows can prepare any student for life because they are all about competition. The goal at a trade show is to outdo the other similar companies and get all of the potential clients to hire your company for the products and services you supply. Here are the things you need to learn about success in this endeavor.
When you exhibiting at a trade show, it is important to use every weapon available to get potential clients to notice you, and at the center of your efforts will be your exhibition stand. It needs to be memorable, attractive and flat out rocking so that anyone who sees it, hears it or hears about it, wants to come by and meet you. Here are some tips to create a stand that does this for you.
When designing your booth make sure you have two things firmly in mind:
- What image of your company you want to portray: Do you sell products that are used in serious situations? Your stand needs to reflect this by exhibiting a strong and stable appearance. Do you sell fun products? Then this gives you an indication of how you will want to design and operate your exhibition stand. Your stand needs to be an extension of your company, its core values and market positioning.
- What is the theme of the trade show and who is going to attend: Is the trade show about new innovations or products in your industry? You might want to pick a theme for your stand that is forward thinking and even innovative. Are the attendees usually the top brass from their companies? You will want to make sure that your stand has a seating area where you can cut deals and have quiet when needed.
Getting these two elements right allows you to stay on track and to weigh any creative ideas against.
Your exhibition stand can take on almost any design from traditional, to sleek, to high tech but a few things need to be adhered to no matter the theme:
- Consider hiring an exhibition stand: You do not have to spend tons of time and money on the construction an exhibition stand for it to be great. You can hire exhibition stands, that come complete with whatever graphics and other features you would like. This allows you to focus on the little details rather than design and construction, saving you lots of time and headaches.
- Pay attention to the little things: When you get your stand it will look great, and be sure that you keep it neat and clean. You may have a lot of traffic during the trade show, but that is no excuse for loose material or wires all over the place and scuffed up edges. These things detract from your company’s image and from your overall presentation. So take the extra time to spot paint and re-attach any loose material firmly to the stand. Similarly, if your company is serving product samples or snacks, make sure that you put someone in charge of refilling them. Attendees feel cheated if they are inviting to your stand with the offer of a freebie and it is not there. No one will ask you for it, they will just write you off.
- Everyone at your stand needs to be trained: This does not mean that everyone needs to be a salesperson (although this is the smartest approach), it means that everyone needs the basics of customer relations and how to direct anyone with a question to the right person. Attendees will not know who is who at your stand, so most will approach the wrong person with an important question. Everyone on your team needs to know who to redirect these people to, and quickly.
- Never argue with your team members on the exhibition floor: There will be a lot of stress at times with more impatient potential customers than team members to accommodate them. The chance of someone getting frustrated and wanting to lash out at someone who may be slacking off a bit, will be tempting. But this needs to be avoided, because it will make your organization look unprofessional. Calmly take a team member who is not performing outside the exhibition hall or to some back area and then have a conversation about performance. Perhaps the person is exhausted and needs to go home for the day. Better to lose one person on a busy day than to have that person ruin great sales opportunities for the company.
So there you have it, the lessons necessary to become successful at a trade show. Use these tips if you enter the industry and will go a long way to making you a success.
We hear this all of the time: be careful what you post online. While some of us scoff at this recommendation, we need to heed this advice. While we may think that posting photos of our friend’s party from last weekend are funny at the time and display the college lifestyle, those photos could come back to haunt us years down the road.
Things that live on the Internet rarely ever die, after all. They can always be accessed in archives. Smartphones are changing the way we do things, and they certainly are changing the college experience. It wasn’t too long ago that I was on the other side of the desk, detailing my education and job experiences during interviews. Now, I own my own business and have to make hiring decisions, and I had to also do this during my previous jobs in the nonprofit sector. Trust me when I say this: potential employers do look at your social media accounts, websites and more. If you’re in a highly visible profession or want to be, such as public relations or other communication-based professions, your employers will look for your digital footprint even more.
Here are some ways to cleanse your digital footprint, according to The Balance:
Take off your full name, birthday and other personal information from your social media sites. And it’s never safe to post your mailing address. If you use your cell phone for business-related activities, still be mindful of posting it everywhere. Don’t put up too many personal photos, like of your pets, children and family and friends. Hackers could use those things against you. Don’t give them the bait.
Never post about when you’re on vacation. Sure, your friend may be feeding your dog, checking your mailbox and making sure your house is OK while you’re out of town, but it just begs people to invade your privacy — and your home.
You never know what the future holds. Avoid ranting on social media. It puts you in a bad light and typecasts you as the resident digital complainer, but it could also cause you a job in the future. If you complain about your cable television company on social media but apply for a job there two years down the road, your social media rant could honestly cost you the job.
Don’t show your full hand. You’ll want to keep a social media poker face. Don’t lament about your overbearing parents or talk about deep-rooted emotions. Don’t post your dirty laundry — or anyone else’s. If you need to talk with someone, consider chatting online with a mental health professional or reading through advice columns on Betterhelp.com. Keeping your personal feelings away from social media can help you avoid backlash and unnecessary drama. Plus, you will be working on improving yourself and your digital image.
Put things you want people to see. Create a LinkedIn profile, blog, Google account and more that highlight your job history, skill sets and other communications about you and your career and personal brand. Be authentic in your communications but be strategic. Limit your car and gym selfies, which can damage your credibility. Did you just get a new Nintendo Switch or piece of workout equipment? Don’t brag about what you have or invite people in your home to steal what you have worked hard to get for yourself.
In today’s digital age, all of us have our own personal brands online. Stay true to yourself but always be mindful of what you post.
Customers are the cornerstones around which every great business is built. It is for this reason that every enterprise, business, company or organization- scale notwithstanding- has customer satisfaction as one of its most enduring objectives. A happy client base often makes for better conversion rates, and higher profit margins. The ability to deal with customers takes a delicate balance between affability and professionalism. It is not the easiest of jobs, but with the right temperament, education and skills, it can be done with highly positive outcomes.
Diploma of customer engagement is the course to pursue when you have your sights set on customer interaction, satisfaction and generally customer service. The program is designed to be flexible enough that you can study for anywhere between 12 to 18 months depending on how much work you are able to cover each month. You can optionally study online, as learning materials, assessments and webinars are made easily available. The course delivery options are usually very accommodating, so working folk can find an arrangement that works for them.
The fees for the program are divergent depending on the institution where you decide to pursue the course. But, a cursory look at the fees from the different learning institution reveals a range of $3,000- $4,000. Those who stay in the program past the recommended 12 months often have more to pay for their extensions.
The course covers core units in staff management, professional development, business improvement, sales and customer service strategies. At the end of the training, you should have:
- Planning and organizational skills as well as initiative to be able to contribute to the development of new standards, products and support existing ones.
- Good communication skills to be able to convey company’s objectives, products and services in a clear way, as well as the ability to write team projects and reports.
- The ability to work well with a diverse team of varied skill level, as well as manage a team to meet shared goals.
- Problem-solving skills to address simple to complex customer concerns as well deescalate and diffuse situations with disgruntled clients.
Acquiring the diploma sets you up for a wide range of career choices, with all of them being centered on customer service. Popular options for those who start out include working at a contact or call center, help desk, as part of a sales team, or as an analyst. Those with exceptional skills and increasing experience will easily find themselves ascending to managerial positions in the aforementioned jobs.
Given the short duration of the program, it can be used to supplement already existing credentials in a wide range of fields including business, accounting and IT. And, others where customer service forms a key part of the business are also included.
Before you apply
It is important to ensure you satisfy the minimum entry requirements for the program. Successful completion of Australian Year 12 or its equivalent seems to be the consistent requirement across most training centers.
It is also critical to ensure that the institution is accredited to offer the course, in all forms of delivery. This will ensure that you only get training from the best, and that your diploma, once obtained, will retain its significance once you start looking for employment.
In a word facing the daunting problem of global warming and climate change, sustainability
Sustainability is a broad discipline covering multiple areas but within business has strategy at it’s heart moving on from the Triple Bottom line of the 90’s, Sustainability aims to not only serve to promote the survival of the business but to be an integral contributor to society through active relationships with stakeholders. It seeks to find how companies might live in harmony with the external environment to promote corporate survival and for there to be a balance with ecology.
Protecting our environment is now critical for companies if we are to maintain our standard of living as a species although environment is not the only aspect of sustainability studies. Sociological aspects are also taken into account, with future business leaders learning about to topic studying business ethics as a means to make better, more informed decisions in the future which have a solid foundation.
Business leaders now just don’t understand ethics, this is clear when you see many business practices and the corruption which is endemic in many businesses.
Many of the world’s problems are rooted in social problems from alcoholism to the digital divide, these problems all have a social component. Many believe that with a strong background in sustainability the future business leaders of the world will be able to solve many of these problems. We now live in a throw away culture where products become obsolete in weeks and we waste a huge amount of resources on packaging, if you truly want to change the world you need to learn about sustainability.
The United Nations seeks to end hunger and poverty, improve education and healthcare, achieve gender equality, build sustainable growth and tackle climate change. Through studying sustainability you will be able to contribute to achieving thee great worldwide goals by working with likeminded people on the problem and through studying the problem you will be better able to come up with solutions by understanding it.
One of the top institutions to study sustainability is Global Business School Barcelona (GBSB) – http://www.global-business-school.org, winner of many prestigious awards and ranking higher than many Ivy League schools in International league tables and competitions. Gere students are given a holistic view of international business and given key principles to understanding ethical business. If you want to study with sustainability being integrated into all of your classes GBSB is one of the number 1 institutions internationally to go to.
You may not realise it but your career choice says a lot about your identity and your personality. Over the years you probably know what interests you, your likes and dislikes and this will help you to decide what sort of work you’d like to undertake.
Research has shown that generally women veer towards career paths which are more social (think caring profession) while men are doers and that’s why they often take up more analytical roles in engineering.
For example, people who like exploring possibilities and like to look to the future may be a suitable fit for a career in marketing or advertising whereas a person who likes dealing in the present might want to be a chef or work in retail. People who look at things on a wider scale and have great spatial awareness might make good architects. Those who are more thoughtful may end up as economists or psychologists.
To help you establish whether your career path bodes well for the future, you may like to consider these few points below.
The world would be a dull place if we were all the same. From a very early age we make decisions about what we enjoy and what we don’t. Think about those things which make you happy. Growing up you may have decided to pursue a specific sport, because it gave you a level of enjoyment. Your personal preferences can influence your choice on a career selection. Would you like to work outside or in an office?
You wouldn’t enter a career if you knew you didn’t have the right aptitude for it so look at your personal strengths. The so called “Holland Code” was introduced in the late 1950’s and introduced the idea that careers and vocational choices could be based on personality types. Certain professions were ideal for those with certain traits. Here are some examples:
- Doers – Realistic type roles such as drivers and firefighters
- Thinkers – Investigative type roles such as lawyers and chemists
- Creators – Artistic roles such as interior designers or journalists
- Helpers – Social roles such as social workers or teachers
- Persuaders – Enterprising roles such as buyers and fundraisers
- Organisers – Conventional roles such as librarians or accountants
Solo or group working
Do you enjoy working as part of a team in collaborative efforts or do you prefer to work on your own? Some people prefer team focussed roles and like the support of others to achieve tasks while others like tackling activities on their own and get a real rush of excitement making solo decisions. Consider how you may like to work and the surrounding work environment.
Remember if in doubt, you can always speak to a career counsellor to discuss your options. TrainSmart Australia has career counsellors who can talk through your choices and suggest possible courses. TrainSmart Australia is a Registered Training Organisation has been delivering high quality superior training to thousands of people across Australia since it was established in 2007. Students can study a wide range of diploma courses under five colleges, with each one focussing on a specific industry to provide tailored learning.
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