Why Study Sustainability in Business
In a word facing the daunting problem of global warming and climate change, sustainability
Sustainability is a broad discipline covering multiple areas but within business has strategy at it’s heart moving on from the Triple Bottom line of the 90’s, Sustainability aims to not only serve to promote the survival of the business but to be an integral contributor to society through active relationships with stakeholders. It seeks to find how companies might live in harmony with the external environment to promote corporate survival and for there to be a balance with ecology.
Protecting our environment is now critical for companies if we are to maintain our standard of living as a species although environment is not the only aspect of sustainability studies. Sociological aspects are also taken into account, with future business leaders learning about to topic studying business ethics as a means to make better, more informed decisions in the future which have a solid foundation.
Business leaders now just don’t understand ethics, this is clear when you see many business practices and the corruption which is endemic in many businesses.
Many of the world’s problems are rooted in social problems from alcoholism to the digital divide, these problems all have a social component. Many believe that with a strong background in sustainability the future business leaders of the world will be able to solve many of these problems. We now live in a throw away culture where products become obsolete in weeks and we waste a huge amount of resources on packaging, if you truly want to change the world you need to learn about sustainability.
The United Nations seeks to end hunger and poverty, improve education and healthcare, achieve gender equality, build sustainable growth and tackle climate change. Through studying sustainability you will be able to contribute to achieving thee great worldwide goals by working with likeminded people on the problem and through studying the problem you will be better able to come up with solutions by understanding it.
One of the top institutions to study sustainability is Global Business School Barcelona (GBSB) – http://www.global-business-school.org, winner of many prestigious awards and ranking higher than many Ivy League schools in International league tables and competitions. Gere students are given a holistic view of international business and given key principles to understanding ethical business. If you want to study with sustainability being integrated into all of your classes GBSB is one of the number 1 institutions internationally to go to.